Every company that buys something gives signals before they buy it. Most vendors never see them. I built a methodology to find those signals — and act in the window before anyone else does.
A Series A or B close creates immediate pressure to show revenue traction. Board timelines compress. Vendor evaluations open. The window is 30–60 days post-announcement — before the company has committed budget to anyone.
Compliance mandates create non-negotiable buying urgency. A company facing a SOC 2 audit, GDPR requirement, FDA clearance, or HIPAA enforcement will buy — the only question is from whom. First contact wins.
A new CRO, VP of Sales, or CEO almost always evaluates the existing vendor stack. The first 90 days of a new leader's tenure is the highest-leverage window for new vendor relationships. After day 90, the stack is set.
New market entry, headcount growth past a key threshold, new office announcements — these create demand for vendors they didn't need six months ago. The need is immediate, the budget is new, and incumbents have no advantage.
A competitor product recall, publicised failure, or category-level trust event creates an immediate evaluation window across all shared target accounts. Every company using that vendor is now reviewing their options — simultaneously.
When internal pain becomes externally visible — a specific job posting, a public statement about a challenge, a new hire pattern — the evaluation process has already begun internally. The signal is a confirmation, not a prediction.
Every company publishes signals. The difference is knowing which ones matter, which ones converge into a genuine buying window, and how long that window stays open before competitive density makes first-mover advantage irrelevant.
A single signal is noise. Two or three signals converging on the same company in the same week indicates an internal buying process has started — not just general activity. I look for convergence, not isolated data points.
Different signals create different window lengths. A regulatory deadline creates a predictable 60–90 day window. A leadership change creates a 90-day evaluation window from day one. I map which window applies and how much of it remains.
The moment a buying signal appears in a mainstream tool, six competitors send the same email. I work before that moment. The goal is to be the first vendor in the room — when the window is open and the shortlist isn't yet formed.
Company names are representative of the category and deal profile. Specific company details shared on the discovery call.
I'm currently tracking 12 active opportunities across these categories.The intelligence has to stay proprietary. If I surface the same opportunity to two competitors in the same space, neither has an advantage. One company per category per quarter — this is what keeps the intelligence credible and the work valuable.
Book a 20-minute call. I'll walk you through the live opportunities I'm tracking in your market today.